Generation X and Y car shopping trends

The younger buyers tend to be more precise and to the point when doing their car shopping. They are not going to traditional sites like Cars.com or Auto trader.com to do their searching. In an effort to speed thing up they choose to use search engines like Google, Bing and Yahoo. By going to these sites they can filter out much of the stuff that comes with the old school search sites. Right to the point is what they are after. By typing in for example, 2008 Mazda 3 in Cincinnati it gives them a variety of options versus what one website has to offer. Take a tip from X and Y generation and give this method a try next time you're looking.


Article written by Mark Knox at Kings Mazda

A Glimpse into The Future Plans at Mazda

Some of the staff here At Kings Mazda just finished training on  Mazda new car's and had a chance to chit chat with one of their premier training personnel,  here's is some of what we found out. CEO Takashi Yamanouchi expects big growth in the near future with some of the new technologies at Mazda.              They expect U. S. Sales to double over the near future and with some of the green technologies for the  Mazda 6,   Mazda, 3 and RX series, you will see what they mean. Scaling down their relationship with Ford and becoming more independent, they have developed some new technologies such as the SkyActive engine both Gas and Clean Diesel, Hydrogen Powered RX-8 and weight cutting dynamics. It  looks like Mazda will be around for quite some time. We hope you will come in and see what Mazda has to offer today an maybe become one of the fastest growing communities a Mazda fan. Write us and let us know what you think of our Blog.  http://www.kingsmazda.com/

Keep on the look out for the Mazda RX-9. It looks like that will be the next car in the RX series. It said it will shed 2 of the doors it carries now and go back to a two door coupe. We believe that this car with be a true winner for Mazda again.

The Mazda 2 made the short list for North American car of the year

This little beauty has accomplished something no one has done in recent years maybe never. The 2011 Mazda 2 has already won 50 plus world wide awards for design, styling, innovative prowess and economy. We at Kings Mazda are happy to have a car that puts us into a brand new segment of the market in North America with the 2011 Mazda 2. Contact us and see what all the news is about with this cool candidate. This car is available in two trim levels Sport and Touring which should make it easy to decide which one best works for you.

Whether you choose the Spirited Green Metallic Aquatic Blue Mica or any of the choices available, maybe the big racing stripe. Check out the newest edition to the Zoom Zoom family and let us know what you think with your comments. Keep in mind Kings Mazda has a full line of new Mazda's to fit almost any need.

Article by Mark Knox

Customer Feedback

Hear What Our Customers Have to Say

"New Car Buyers Comments"

I had one car in mind which I test drove,they found the color I wanted and didn't try to push a lot of options on me that I didn't want. Ed was extremely helpful and I didn't feel like I was being over powered by his salesmanship. A truly fun and exciting car experience.

Vance was good to work with. My wife and I are busy with newborn twins and he was very accomodating in negotiating via email. The goal was as little time as possible at the dealership and we were in and out in under an hour.

recognized my needs and addressed them quickly and honestly. straight forward with no hassle. best price. drove 90min to deal with them rather than local dealer.

Mark Knox is the best sales rep I've bought cars from in over 30 years. I'm a repeat customer of his and sought him out when we went to look at vehicles

Pat was the woman who handled the financing for me at Kings Mazda. This is the second time I have worked with Pat on a new purchase/lease and I will definitely send anyone looking for a new car her way! Pat clearly explained what to expect for payments as well as answered any questions I had. I am completely blown away by the help that Kings Mazda provides!

Extremely friendly customer service. A low pressure environment which laid out the pricing information and vehicle specs in an easy to understand manner. I was able to make an informed decision comparing different cars across different manufacturers, and I am very happy with my purchase.

Buying is a great experience here - no hard sales techniques, just honest presentation of information and up-front dealing. Again, Bob Cook, in my opinion, is a tremendous person to work with. I will most certainly work with him again in the future.

Our financing guy was EXCELLENT. We initially chose 0%APR and he told us that if we chose the $1500 cash back that we would actually save about $30 a month. He was very knowledgeable and explained all of the paperwork so that we understood exactly what we were getting.

I liked that the cubicles had personal photos and knick-knacks in them -- made it feel less like generic office space and instead more inviting (even the guy who liked Kiss a little more than is healthy
What New Car Owners say about Sales at Kings Mazda,Kings Mazda

Come in and see some of the lowest prices of the year!

Kings Mazda inventory reduction going on now.

We must make room for the 2011 models, some have already arrived.

Great selection of the following, Mazda 3,5,6,CX-7, CX9, MX-5 and Tribute. 

Inventory Reduction Sale

Our year end clearance sale going on now. Come in and take advantage  of some of the lowest prices of the year. Low APR available on certain vehicles. Great leases on the Mazda-3 and Mazda 6. Click on the link below to see some of our specials right now!

                                            kingsmazda.com

The 2011 Mazda 2 First drive

    

By Andrew Ganz

For years, we've looked at Europe's broad vehicle offerings with both jealousy and pure, unadulterated contempt.

• 
  
  Those funny talkin', quirky dressin', slow eatin' Your-ah-pee-ins got all the cool stuff. But with automakers looking to streamline global product lineups in an effort to save a substantial amount of money, the times are changing.

  Enter the 2011 Mazda Mazda2.

  Typset-confounding nomenclature aside, the Mazda2 is exactly what you'd expect: A smaller companion to the automaker's tremendously successful Mazda3. (Don't look for a Toyota iQ-sized Mazda1 any time soon!)

  It might not be the first European offering we'd ask for in a game of “Red Rover,” but we won't complain. Mazda thinks about 20,000 will find buyers annually in the United States and another 20,000 will make their way into Canada, a market that loves Mazdas.

  Hardly a late-comer
  On sale overseas since late 2007, the Mazda2 was designed in Europe and Japan primarily for the former's hatchback-friendly market. Although just arriving now in North America, don't think we've been shafted yet again by getting a product at the tail end of its cycle. The 2011 Mazda2 that goes on sale here in August is actually a refreshed model that, for a change, bows first in North America before reaching the rest of the world later this year.

  Though it might look mostly like the outgoing 2, it has been substantially revised underneath. The 2 shares its platform and some of its basic structure with the Ford Fiesta, but the two cars are hardly kissing cousins. Credit both Ford and Mazda for reaping the cost benefits of platform sharing without making two badge-engineered twins. The two cars share only a handful of minor parts like wheel bearings and screws.

  Unlike the Fiesta, the Mazda is available in just two trim grades with only an automatic transmission on the options chart. Mazda isn't aiming for the premium subcompact market Ford wants to tackle, so luxury features are relatively limited. Still, even the base Sport trim includes keyless entry, power windows and locks, a CD player and a rear wiper for $13,980. The $15,435 Touring adds alloy wheels, fancier seat fabric, a few external styling touches, leather wrapping for the steering wheel and a pair of additional speakers (6 total). Only a five-door hatchback will make an appearance in North America.

  Finding inner peace
  Mildly modified from the outgoing world-market Mazda2, the new cars's inner trappings should be familiar to those with experience behind the first generation Mazda3. The 2's two-tier-style dashboard and central control layout is clearly of the same vein, although the dash-mounted gear lever is new.

  The front seats offer plenty of stretch out space, although their padding felt a little flimsy and, like the Fiesta, the 2 lacks a center armrest. The rear seats actually boast the most legroom in the subcompact class, but they're still not comfortable for adults. Regularly carry four? Buy a bigger car. At least Mazda offers a 60/40 split folding capability as standard, so the modest cargo bay can be enlarged for plenty of storage room.

  Mazda carefully selected nicely grained low-sheen interior materials. The early production test cars we sampled in Montreal felt exceptionally well screwed together, giving the interior a high quality feel lacking on most rivals.

  Jenny Craig's secret
  The already light Mazda2 went on a diet for the new model year, shedding an impressive 240 lbs. for a new total weight of 2,306 lbs. with the base five-speed manual. That figure is nearly identical to the first generation MX-5 Miata, a fact Mazda's engineers excitedly bring up as often as possible – and with good reason. Mazda looked high and low to drop pounds, shedding wiring, reworking the suspension and increasing the use of high tensile steel in the structure.

  The Jenny Craig plan saves the Mazda2 about 200 lbs. compared to the Fiesta and the Honda Fit, a fact not lost on us as we chucked our Spirited Green test car through the relatively soft corners that make up the rolling terrain surrounding Montreal.

  Driving dynamics
  Employing tried-and-true suspension technology like MacPherson front struts and a twist beam rear axle, the 2 benefits from the automaker's typical meticulous tuning efforts. Mazda engineers put their effort into making the small car fun to drive and it shows through.

  Highly tossable, the Mazda2 reveals its European-tested suspension settings. A stiff structure combines with a compliant but firm suspension to provide a high quality, responsive feel. The gas-and-cost-saving electric power steering has been carefully honed to provide maximum feel and quick response, but we most appreciated its terrific weighting. Mazda is relatively new to the electric steering game, but its first effort, the RX-8, set the bar high. Electric steering rarely works this well; Mazda ought to teach Ford and General Motors.

  The 2's suspension proved comfortable over the worst roads Quebec could throw at it. The Francophone province is hardly known for the quality of its pavement, but you would not know it inside the rock solid hatchback, which quietly absorbed ruts and patches with the quality feel of a car costing more than twice as much.

  Under its short hood, the 2 offers up a sprightly 1.5-liter, 100-horsepower four-cylinder. With just 98 lb-ft. of torque at 4,000 rpm, it's hardly a speed demon, but the car's extraordinarily light weight and a pair of low tech but well-matched transmissions help make the most of the available power. The standard five-speed stick is expected to account for about a fifth of all sales, where buyers will find an exceptionally light clutch and notchy shift action. Step up to the $800 four-speed automatic and you'll find particularly smooth shifts and rapid kick down. Despite the gear deficit, the conventional four-speed is actually smoother operating and better matched to the 2 than Ford's trick twin-clutch six-speed automatic in the Fiesta.

  Where the 2 falls flat compared to its Ford cousin is in the fuel efficiency department. Mileage of 29/35 mpg city/highway for the five-speed and 27/33 mpg for the automatic isn't bad, but it pales compared to the Fiesta's 37 mpg (stick) and 40 mpg (automatic) ratings. That could be a major downfall for Mazda.

  Why you would buy it:
  You're looking for a dynamically impressive car that doesn't cost much.

  Why you wouldn't:
  You simply cannot live your life without Ford's sophisticated Snyc system (Mazda does offer Bluetooth as an accessory).

  Leftlane's bottom line
  We'll have to wait for a more in-depth evaluation on more varied roads, but for now we're quite confident that the Mazda2 is the sports car of the subcompact class. Equally as poised as the Fiesta or Fit, the Mazda manages to provide an unexpectedly high level of driving refinement for an inexpensive car.

  The Fiesta offers more tech and a flashy marketing effort, but the Mazda counters with a more refined overall driving feel.
  See more on this newest member of the ZoomZoom family at  kingsmazda.com

Mazda in the News

MAZDA REPORTS 8.9 PERCENT SALES INCREASE FOR JULY

IRVINE, Calif. - Mazda North American Operations (MNAO) today reported an 8.9 percent increase in sales for July 2010, with 20,732 vehicles sold.  Year-to-date sales through July stand at 136,451, and are outpacing last year's sales at this time by 14.3 percent.
Mazda's much-anticipated, all-new 2011 MAZDA2 went on sale in late July and posted a modest 38 units sold as vehicles begin to make their way from ports to dealer showrooms.  Boasting a sticker price under $14,000, MAZDA2 is a stylish, eco-friendly, fun-to-drive five-door hatchback that offers a dose of Zoom-Zoom others in its class cannot.
Mazda's successful crossover SUVs posted strong gains in July.  CX-7 reported sales of 2,650 units, up 93.6 percent, while CX-9 posted its best-ever July with sales of 2,755 units, up 48.4 percent.
The sporty MAZDA6 mid-size sedan's sales continue to rise as it reported a 24.1 percent gain, with sales of 3,124 units.  As we move further into summer, MX-5 sales continue to heat up, with 675 sales in July accounting for a 17.4 percent increase.
Mazda Motor de Mexico (MMdM) posted its best-ever July with a 97.0 percent increase versus July 2009, with 2,193 units sold.  This boosts MMdM's year-to-date sales to 13,237, accounting for an increase of 31.0 percent versus the same period last year.
Celebrating its 40^th Anniversary in the United States in 2010, Mazda North American Operations is headquartered in Irvine, Calif. and oversees the sales, marketing, parts and customer service support of Mazda vehicles [1] in the United States, Canada and Mexico through nearly 900 dealers.  Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; and in Mexico by Mazda Motor de Mexico in Mexico City.

Mazda Sports

Mazda Motorsports

On any given weekend, there are more Mazdas and Mazda-powered cars road-raced in the United States than any other brand. At the track, you’ll see MX-5 Miata, RX-8, MAZDA3, MAZDA6, RX-7 and other vintage Mazda models competing— because no matter which one you choose, every Mazda has the Soul of a Sports Car. In fact, the largest road-racing class in the U.S. is the SCCA’s Spec Miata class, with nearly 1,500 first- and second-generation Miatas tearing up America’s racetracks and making it the most-raced production car in the world.

Mazda’s involvement in motorsports extends to its relationship with Mazda Raceway Laguna Seca, one of the world’s premier road-racing circuits, and the Skip Barber Schools for driving and racing. Mazda currently competes in over a dozen professional series ranging from the American Le Mans Series to the SCCA Pro Racing Playboy Mazda MX-5 Cup.



MAZDASPEED

MAZDASPEED is all that’s exhilarating about Mazda — power, handling, style —the soul of a sports car in its purest form. Check out MAZDASPEED vehicles and accessories here.



Motorsports News

From pre-grid to the winner’s circle, catch the latest Mazda racing news here.



Mazda Race Series

Performance is a hallmark of the Mazda experience, and it's put to the test every time at the tracks of the MAZDASPEED Motorsport Race Series.

Mazda's New Rotary Engine

Many different designs for rotary mechanisms have been attempted over the last 400 years, but what makes the NSU-Wankel engine, which Mazda adopted, stand out is its "rice ball-shaped" (triangular) rotor housing. Because of this design, three separate chambers are created between the rotor and the inner wall of the rotor housing. These chambers smoothly expand and contract in a constant cycle as the rotor spins.


The Rotary Engine of Mazda continues to evolve farther into the future. The new generation Rotary Engine "RENESIS" makes it superbly environmentally friendly with zero CO2 and almost zero NOx emissions. Mazda began commercial leasing in 2006, and currently many organizations and government bodies are enjoying the RX-8 Hydrogen RE.