Mazda's SKYACTIV Technology: Powertrain Engines

           It's the latest in engine technology, all thanks to several top engineers and designers at Mazda. The new Skyactiv-G engine is the first of its kind. SKYACTIV is the official name for the powertrain packages that will improve fuel economy and emissions without having to resort to hybridization or related battery-based technologies. Not only will these new engines create increased fuel efficiency, they will also harness more power than ever before. Currently, around 70 percent of the energy contained in fuel is lost within a vehicle's powertrain and fails to be transferred as motive power to its wheels. SKYACTIV is Mazda’s attempt to produce more miles per gallon than conventional gasoline and diesel engines, without resorting to costly hybrid technology. The Skyactiv engines have a world-beating compression ratio of 14.0:1, the highest ever achieved in a petrol engine. According to Mazda, the new SKYACTIV gasonline engine is more efficient, with a 15% increase in torque and 15% reduction in fuel consumption compared to the current 2.0-liter gas engine. The SKYACTIV strategy will also lead to lighter-weight vehicles and engines that produce less friction. Both of these changes will also help the automaker build a new crossover that’s sporty but sips fuel.

           The 2012 Mazda3 will receive the first application of Mazda's SKYACTIV technology. This 2.0-liter four-cylinder direct-injection engine makes 155 horsepower and mates to either a 6-speed manual or 6-speed automatic transmission. Available on both the sedan and hatchback models, the engine could produce up to 28 mpg city/40 mpg highway when paired with the automatic, according to Mazda.

           Mazda continues to win awards for developing fuel-saving, environmentally-friendly technologies for its cars. Two Mazda engineers were presented with the Outstanding Technical Paper award at the 61st annual Society of Automotive Engineers of Japan (JSAE) presentation. Mazda took home three awards for research that will be used in Mazda's next-generation Skyactiv vehicles Mazda's unique start-stop system, i-stop, and its single-nano technology catalyst and for groundbreaking research into the properties of sound insulation material. Mazda also won the Innovation Award at this year's Fleet World Honours in London. 

           Together, Mazda promises that SKYACTIV will not only improve the efficiency of gasoline and diesel engines, but it will also uphold the performance and driving dynamics expected in Mazda models.

The all new 2012 Mazda 5

Come on in and see what all the buzz is about. A car that has has no true competition, all by itself a true wonder. The all new 2012 Mazda 5. Here are just a few highlights. A new power plant with the 2.5 Liter from the Mazda 3 and 6, new sculpted front, side and rear body. This car is truly unique in that there is nothing like it in current production here in the States. Come  into Kings Mazda to see  one for yourself.


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Generation X and Y car shopping trends

The younger buyers tend to be more precise and to the point when doing their car shopping. They are not going to traditional sites like Cars.com or Auto trader.com to do their searching. In an effort to speed thing up they choose to use search engines like Google, Bing and Yahoo. By going to these sites they can filter out much of the stuff that comes with the old school search sites. Right to the point is what they are after. By typing in for example, 2008 Mazda 3 in Cincinnati it gives them a variety of options versus what one website has to offer. Take a tip from X and Y generation and give this method a try next time you're looking.


Article written by Mark Knox at Kings Mazda

A Glimpse into The Future Plans at Mazda

Some of the staff here At Kings Mazda just finished training on  Mazda new car's and had a chance to chit chat with one of their premier training personnel,  here's is some of what we found out. CEO Takashi Yamanouchi expects big growth in the near future with some of the new technologies at Mazda.              They expect U. S. Sales to double over the near future and with some of the green technologies for the  Mazda 6,   Mazda, 3 and RX series, you will see what they mean. Scaling down their relationship with Ford and becoming more independent, they have developed some new technologies such as the SkyActive engine both Gas and Clean Diesel, Hydrogen Powered RX-8 and weight cutting dynamics. It  looks like Mazda will be around for quite some time. We hope you will come in and see what Mazda has to offer today an maybe become one of the fastest growing communities a Mazda fan. Write us and let us know what you think of our Blog.  http://www.kingsmazda.com/

Keep on the look out for the Mazda RX-9. It looks like that will be the next car in the RX series. It said it will shed 2 of the doors it carries now and go back to a two door coupe. We believe that this car with be a true winner for Mazda again.

The Mazda 2 made the short list for North American car of the year

This little beauty has accomplished something no one has done in recent years maybe never. The 2011 Mazda 2 has already won 50 plus world wide awards for design, styling, innovative prowess and economy. We at Kings Mazda are happy to have a car that puts us into a brand new segment of the market in North America with the 2011 Mazda 2. Contact us and see what all the news is about with this cool candidate. This car is available in two trim levels Sport and Touring which should make it easy to decide which one best works for you.

Whether you choose the Spirited Green Metallic Aquatic Blue Mica or any of the choices available, maybe the big racing stripe. Check out the newest edition to the Zoom Zoom family and let us know what you think with your comments. Keep in mind Kings Mazda has a full line of new Mazda's to fit almost any need.

Article by Mark Knox

Customer Feedback

Hear What Our Customers Have to Say

"New Car Buyers Comments"

I had one car in mind which I test drove,they found the color I wanted and didn't try to push a lot of options on me that I didn't want. Ed was extremely helpful and I didn't feel like I was being over powered by his salesmanship. A truly fun and exciting car experience.

Vance was good to work with. My wife and I are busy with newborn twins and he was very accomodating in negotiating via email. The goal was as little time as possible at the dealership and we were in and out in under an hour.

recognized my needs and addressed them quickly and honestly. straight forward with no hassle. best price. drove 90min to deal with them rather than local dealer.

Mark Knox is the best sales rep I've bought cars from in over 30 years. I'm a repeat customer of his and sought him out when we went to look at vehicles

Pat was the woman who handled the financing for me at Kings Mazda. This is the second time I have worked with Pat on a new purchase/lease and I will definitely send anyone looking for a new car her way! Pat clearly explained what to expect for payments as well as answered any questions I had. I am completely blown away by the help that Kings Mazda provides!

Extremely friendly customer service. A low pressure environment which laid out the pricing information and vehicle specs in an easy to understand manner. I was able to make an informed decision comparing different cars across different manufacturers, and I am very happy with my purchase.

Buying is a great experience here - no hard sales techniques, just honest presentation of information and up-front dealing. Again, Bob Cook, in my opinion, is a tremendous person to work with. I will most certainly work with him again in the future.

Our financing guy was EXCELLENT. We initially chose 0%APR and he told us that if we chose the $1500 cash back that we would actually save about $30 a month. He was very knowledgeable and explained all of the paperwork so that we understood exactly what we were getting.

I liked that the cubicles had personal photos and knick-knacks in them -- made it feel less like generic office space and instead more inviting (even the guy who liked Kiss a little more than is healthy
What New Car Owners say about Sales at Kings Mazda,Kings Mazda

Come in and see some of the lowest prices of the year!

Kings Mazda inventory reduction going on now.

We must make room for the 2011 models, some have already arrived.

Great selection of the following, Mazda 3,5,6,CX-7, CX9, MX-5 and Tribute.